Charriol | Purple Moments
Brand Strategy, Campaign Concepting & Direction, Creative Production
Relaunch of Charriol’s High-Jewelry Category
To elevate Charriol's high-jewelry collection and set it apart from the brand’s other lines, developed the "Purple Moments" campaign. Featuring refined visuals that emphasized timeless elegance, the campaign positioned the collection as a hallmark of sophistication. This initiative successfully aligned the brand’s perception with competitors in the high-jewelry market, reinforcing Charriol’s presence in the luxury category.
Strategic positioning for the high jewelry line, aligning messaging and visual tone with Charriol’s evolving brand identity. Collaborated with Creative Director to shape the creative direction and mood for the campaign. Led production through all phases, from casting to delivery, ensuring the final execution reflected the brand’s desired elevated, editorial vision.
Creative Direction: Schanel Bakkouche | Photographer: David Ferrua | Videographer: Nikolai Soric | Production: SFB Creative