Lorena Antoniazzi F/W 24
Creative Concept Development & Direction, Creative Production
Creative executions for the Lorena Antoniazzi Fall Winter 24 Campaign featuring Olivia Palermo.
Worked alongside Creative Directors to develop the shoot’s concept and visual language. Produced the campaign from pre-production through delivery.
With a New York loft as the backdrop, the campaign celebrates the harmonious blend of Italian craftsmanship and contemporary style, enhancing timeless elegance combined with a modern twist. A style icon, Olivia brought the brand’s vision to life as the embodiment of the Lorena Antoniazzi woman: chic, refined, and self-confident.
Creative Direction: Schanel Bakkouche | Photographer: Petros Kouiouris | Videographer: David Barron | Production: SFB Creative