Charriol Surf
Creative Concept Development & Direction, Creative Production
Building on Charriol’s connection with the south of France, we expanded brand perception by crafting the “Surf” summer campaign.
Campaign strategy and storytelling pillars to introduce a younger, more lifestyle-driven identity for the brand. Co-developed the creative concept and supported production. Ensured brand consistency across visuals and tone.
Creative Director: Schanel Bakkouche | Photographer: David Hatters | Production: SFB Creative