A.Putnam | Summer 2023
Brand Strategy, Content Production, Creative Strategy & Direction
Key visuals promoting the brand for Summer 2023
Following the brand launch, the visuals introduced new pieces and patterns for the season. The campaign highlighted the pieces flexing outside of golf, focusing on lifestyle and expanding the brand story.
Developed the strategic vision and tone for the brand’s seasonal messaging, ensuring continuity with the overarching identity while introducing fresh visual elements. Partnered with the Creative Director to develop moodboards and co-shape the aesthetic direction. Led production from pre- to post-shoot, with a focus on translating strategy into subtle, story-driven visuals.
Creative Director: Schanel Bakkouche | Photographer: David Hatters | Production: SFB Creative